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Our Story: Six Generations of Iron Casting in La Crosse

Founded in 1876, Torrance Casting began when Scottish immigrant John Torrance brought his iron-molding trade to La Crosse’s growing riverfront industry. What started as a small foundry serving local businesses quickly became one of the region’s leading producers of cast iron for stoves, buildings, bridges, and machinery.

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In 1897, leadership passed to John’s son, William Torrance, who expanded the company while also serving as mayor of La Crosse and holding numerous civic leadership roles. His commitment to both manufacturing excellence and community service shaped the company’s long-standing values.

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Over the decades, Torrance Casting rebuilt after fires, expanded operations, and adapted to changing industrial demands. Decorative ironwork produced by the company can still be seen in historic storefronts, fencing, and architectural features throughout the La Crosse area.

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After nearly a century downtown, the company moved to its current location on Commerce Street in 1974 and became Torrance Casting, Inc. Today, five generations later, the Torrance family continues to lead the company — carrying forward a legacy of craftsmanship, innovation, and American manufacturing.

Years

1870s-1890s

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CEO (1897)

John Torrance

(Founder of Torrance Casting, not pictured)

Founder

(1876-1897)

Click on any image to enlarge it!

1880s foundary workers

1870s? Foundry Men

1890s foundary workers

1880s Foundry Men

1891 Newspaper

1891 Newspaper

Founded in 1876 by Scottish immigrant John Torrance, the company quickly established itself in downtown La Crosse as a respected iron foundry, producing castings for stoves, buildings, bridges, and machinery while laying the foundation for five generations of family leadership.

1900s-1920s

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CEO

1904 Bond Issue

1904 Bond Issue ($100)

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(Front Side of Bond)

1910s order slips

1910s Order Slips

Under second-generation leadership, Torrance Casting expanded its operations, strengthened its financial foundation, and became both a leading regional foundry and an active force in La Crosse's civic and business community.

1930s-1950s

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Bud Torrance.png

Old CEO

New CEO (1951)

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1939 Foundry Overview

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1941 Wage Increases

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1955 Machine Shop Blueprint

Through the Great Depression and World War II, Torrance Casting maintained steady operations, leadership transitioned from William Torrance to William J. Torrance (1934-1951), and after that, transitioned leadership to the next generation, M.A. "Bud" Torrance (1951), invested in its workforce and facility improvements, and continued strengthening its manufacturing capabilities

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1960s-1980s

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CEO

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1965 Fabrication Products

1974 New Foundry

Bill and Bud doing business with Trane

1977 Business Meeting with Trane ("Bill" Torrance on the left, "Bud" Torrance on the right)

During this era, Torrance Casting expanded its fabrication capabilities, strengthened customer partnerships, and marked a major milestone in 1974 with the move to its modern Commerce Street facility, positioning the company for long-term growth and advanced manufacturing

1990s-2010s

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Old CEO

New CEO (1995)

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1994 New Powder

Coating Method

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2010s Old Mold Process

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2018 New Mold Process

With new leadership beginning in 1995, William "Bill" A. Torrance pictured on the left, Torrance Casting advanced its technical capabilities; introducing improved coating methods, modernizing mold processes, and investing in updated production systems that positioned us for greater efficiency, quality, and long-term growth. 

2020s-Now

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CEO

2022 HWS Sinto

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2024 Molding Line

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2025 HWS Award

In the current decade, Torrance Casting has entered a new era of automation and innovation: installing advanced HWS Sinto molding technology, expanding modern production lines, and earning industry recognition for engineering excellence, all while continuing strong family leadership to its sixth generation.

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